The Branson Pro

Google did it again…and this time, the interval between the toolbar page rank updates was very short.

I saw some excellent gains! Of the 12 websites that I do SEO for, every one of them increased in page rank by at least 1 point. And I even had one of my personal sites climb up from a PR0 to a PR3 - and it’s only 51 days old

The last time Google updated the toolbar PR was on March 2nd of this year. And now just a little over 2 months later they made another update.

For those of you who don’t know, the Google toolbar is one of the few ways that the general public can see the page rank of a web page. For a further explanation about this, please read the post located here: http://www.thebransonpro.com/google-toolbar-update/

Honestly, I have never seen G make an update that fast before. They usually only update the toolbar PR about 3 or 4 times a year. So now I’m curious as to why they did it so soon, especially since after the update in December of 2008 they said they would not be making any toolbar PR updates in 2009.

I’ve seen a lot of changes in Google over the last couple of months. They implemented the customized search based on recent activity feature. But it’s not showing up any more. They are changing the webmaster tools interface. And even the image search has undergone some  minor adjustments.

Personally, I think it is due to the “pseudo-search engines” that are starting to come into play. Mainly, Wolfram|Alpha.

But let’s remember that page rank doesn’t necessarily mean a better “rank” in the SERPs (search engine results pages). I’ve seen sites that are a PR1 have a higher spot in the SERPs than sites with a PR5. And performing SEO tasks for the sake of building page rank alone isn’t the best idea. Instead, it’s better to focus on providing the best possible content for your visitors.