The Branson Pro

Set an updating schedule.

How often do you update your website’s content? Once a day? Once a week? Never?

We all know that fresh content is one of the key elements to SEO and bringing traffic to your site (both repeat visits and new visits). But how many of us are actually practicing a strict updating regimen?

I honestly don’t think the “how-often” is as important to the “how-regular” aspect of it. What I mean is that I think it’s more important to update your content on a set schedule, regardless of how often that might be.

If you think about it, it really is better to have a routine time for updating. That way, your visitors will know when your new content goes live and they will know exactly when to come back. If you update 7 times one week, and then neglect your site for 2 weeks after that, how many visitorsdo you think you will lose? Probably quite a few because they might give up or quit checking your site because the content is stale.

But if you took those same 7 updates and spread them across that 2 week period on a regular basis, you would be more likely to keep your visitors. And they would be less likely to lose interest in your site.

If you really want to bring the traffic and keep them coming back time and again, you have to give them fresh food. But also remember to stick with a set schedule. If you can handle updating on a daily basis, then I tip my hat to you. Otherwise, you should aim for a bi-weekly or weekly updating schedule.

I know most of us don’t always have the time to make an update. Or maybe we get too wrapped up in other areas of our lives and work…But we still need to find the time to keep our content fresh.

To insure I always have time to devote to updating my site’s content, I set aside 1 hour a day, every day just for that purpose. And I live by it. It’s usually the second or third hour after I wake up and rink my coffee. And I keep the mentality that deviating from my schedule is simply not an option.

If you do your best to be persistent, you will be much better off in the long run. And your visitors will be happier.

So set aside an exact time and day that you will update your content and stick with it.

“To bring the visitors is only the beginning of the fight. To keep them coming is the meaning of the battle. Keeping it fresh is the apparatus of the war…” - Cole Pannell