Using headings for SEO.

Headings are a very important and powerful on-page search engine optimization factor. Not only are they useful for human readers but they are also read by the search engine spiders to help determine what the web page is all about.

Try to picture your web page as a newspaper. Your H tags are just like the headlines. And they show what sections or topics are the most important to your web page.

Think about it…If you were scanning through a newspaper and you saw a page with the headline “Governor Arrested For Fraud”, it would be safe to assume that page contains a story about some scandalous governor who actually got caught. Right?

The search engine spidersread content in a similar fashion. Some people will even say that the spiders read top-to-bottom, right-to-left, just like a human - but I cannot confirm that statement either way. Still, it’s an interesting point to ponder.

Now let’s go over how to effectively use your H tags for the purpose of SEO.

Place your main keyword inside of the H1 tag. Although you can have more than one H1 tag, it is recommended that you only use one H1 per page. For example, if you were trying to optimize for “Florida Real Estate”, you would want to have an H1 tag that read:

Florida Real Estate

And then you could place your secondary keywords in multiple H2 tags. So your H2 tags might be something similar to this:

Florida Homes For Sale

and

Florida Retirement Homes

But you would not just throw up the H tags and call it good. Instead, you will want to place regular text content after each H tag and repeat the keywords a couple times.

Like this:

Florida Real Estate

Are you looking to buy Florida real estate? Now is the time to buy, with the current state of the “buyer’s market”, you can find great deals on Florida real estate. Let us help you today! We would be happy to assist you in all of your real estate needs.

Florida Homes For Sale

We only offer the best Florida homes for sale. When you choose us as your buyer’s agent, you can rest assured that we will do all that we can to help you find a great deal on a home for sale here in Florida.

Florida Retirement Homes

There are many listings for great retirement homes in Florida right now. You definitely don’t want to miss out on this once-in-a-lifetime chance to own a Florida retirement home. Call us today to learn more about how we can help you.

You’ll have to pardon the text above But you can see the point, right?

H tags are great for on-page SEO. And they also help break the content apart for your readers. When you effectively use H tags, everybody wins.